The Trend Verdict
🔥 #70 in Lengthening Mascaras · New

Maybelline Great Lash BIG Washable Mascara - Brownish Black

MAYBELLINE
3.8
Best drugstore buildable mascara
$6.82 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

EffectLengthening & volumizing
Brush Wand TypeTapered bristle brush
FormulaBuildable, fiber-infused

Maybelline Great Lash BIG is a washable, affordable mascara positioned as a lengthening and volumizing formula. The brush features a classic tapered bristle wand designed to separate and coat individual lashes. This is a buildable formula that delivers moderate length and volume without dramatic fanning. Wear time is typically 12-14 hours before noticeable smudging on normal to oily lids. The washable formula removes easily with warm water and cleanser, making it ideal for daily wear and sensitive eyes. Best for those seeking a lightweight, budget-friendly mascara for natural definition rather than bold glamour.

02 / Signals

Why it's hot

Affordable Maybelline icon with steady cult following and reliable performance.

  • Value for money 95
  • Review rating & velocity 87
  • Community sentiment 79
  • Brand reputation 93
  • Search heat 52
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Affordable drugstore price
  • Easy removal (washable)
  • Builds gradually without clumping
  • Long-standing brand trust
  • Separates lashes cleanly
  • Gentle on sensitive eyes

Cons

  • Modest lengthening payoff
  • Can smudge by midday on oily lids
  • Light volume compared to volumizers
  • Not waterproof
  • Requires reapplication for all-day wear
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival Maybelline Great Lash BIG Washable Mascara – Very Black
Maybelline Great Lash BIG Washable Mascara – Very Black
#26 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Minor midday fading Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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