The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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Maybelline Great Lash BIG Washable Mascara - Brownish Black Maybelline Great Lash BIG Washable Mascara - Brownish Black #70 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#70
Length
Moderate to strong
Moderate length gain
Volume
Bold, buildable volume
Light to moderate volume
Smudge & Flake Resistance
Strong all-day hold
Moderate; midday fade on oily lids
Brush Quality
Flexible wand, even application
Precise tapered wand, even coat
Curl Hold
Good lift and definition
Moderate hold, fades by evening
Value
Excellent drugstore price
Excellent at $6.82
Verdict
The viral drugstore volumizer that builds bold lashes.
Best drugstore buildable mascara

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