The Trend Verdict
🔥 #56 in Lengthening Mascaras · New

Maybelline Great Lash BIG Washable Mascara - Brownish Black

MAYBELLINE
3.6
Best drugstore volume builder
$13.64 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing, lengthening
Brush Wand TypeTapered bristle brush
FormulaWashable

Maybelline Great Lash BIG is a volumizing and lengthening washable mascara featuring a tapered brush designed to coat and thicken lashes. The formula delivers buildable volume without heavy flaking, though some users report minor midday smudging on oily lids. Wash-off formula makes removal easy—no makeup remover needed. Best for everyday wear and those seeking dramatic volume at drugstore price. Works well over a lash primer for extended hold and definition.

02 / Signals

Why it's hot

Affordable volumizing mascara with a tapered brush; strong reviews but modest viral buzz.

  • Value for money 95
  • Review rating & velocity 83
  • Community sentiment 75
  • Brand reputation 93
  • Search heat 67
  • Est. return & defect rate 79
03 / Verdict

Pros & cons

Pros

  • Builds volume without heavy clumping
  • Easy to remove with water
  • Strong brush design for even coat
  • Affordable at $6.82 per unit
  • Works well layered for more drama
  • Good lasting power through morning

Cons

  • Can smudge slightly by midday on oily skin
  • Not waterproof—requires touch-ups in humidity
  • Limited lengthening effect vs. volume focus
  • Formula can dry out if cap left unsealed
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival Maybelline Great Lash BIG Washable Mascara – Very Black
Maybelline Great Lash BIG Washable Mascara – Very Black
#26 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Minor midday fading Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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