The Trend Verdict
🔥 #50 in Lengthening Mascaras · New

Maybelline Great Lash BIG Washable Mascara – Very Black

MAYBELLINE
3.9
The dependable drugstore volumizer
$6.89 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

EffectVolumizing
Brush Wand TypeSoft flexible bristle brush
FormulaWashable

Maybelline Great Lash BIG is a classic volumizing mascara with a flexible bristle brush designed to build dramatic fullness without clumping. The washable formula delivers buildable volume through multiple coats, making it ideal for everyday wear and lash enhancement. Wear time extends 12+ hours with minimal smudging on normal lids, though it may experience minor fading by evening on very oily skin. The brush's soft, tapered bristles separate and coat each lash evenly, though over-application can lead to clumping. Best for: budget-conscious users seeking affordable, no-fuss volume without waterproof commitment or prestige pricing. A drugstore staple that consistently performs, though newer formulas (Sky High, Lash Princess) have eclipsed it in trendiness and wear longevity.

02 / Signals

Why it's hot

Affordable volumizer with proven bristle formula—less viral, more reliable.

  • Value for money 95
  • Review rating & velocity 90
  • Community sentiment 79
  • Brand reputation 93
  • Search heat 52
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Affordable at ~$6–7
  • Builds volume without heavy clumping
  • Separates lashes evenly
  • Washable formula easy to remove
  • Long shelf life / widely available

Cons

  • Less trendy than Sky High or Lash Princess
  • Can clump if over-applied
  • Minor smudging by late evening on oily lids
  • Brush design less flexible than newer rivals
  • Slower formula payoff than prestige formulas
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
This pick Maybelline Great Lash BIG Washable Mascara – Very Black
Maybelline Great Lash BIG Washable Mascara – Very Black
#26 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Minor midday fading Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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