The Trend Verdict
🔥 #117 in Lengthening Mascaras · New

Maybelline Great Lash BIG Washable Mascara – Very Black

MAYBELLINE
3.6
Drugstore volume workhorse, fades vs. modern rivals
$13.78 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

EffectVolumizing, thickening
Brush Wand TypeFlexible bristle brush
FormulaWashable

Maybelline Great Lash BIG is a washable, drugstore mascara designed for volumizing and thickening with a flexible bristle brush. The formula delivers buildable volume without heavy clumping, though it can smudge by midday on oily lids. Wear time is moderate (6–8 hours) and removal is easy. Who it's for: budget-conscious shoppers seeking dramatic volume at a sub-$15 price point, and those who prefer washable over waterproof. A solid entry-level volumizer with iconic brand heritage, but outpaced by trendier options like Lash Princess in online buzz and longevity.

02 / Signals

Why it's hot

Affordable volumizer with Maybelline heritage; easy removal.

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 72
  • Brand reputation 95
  • Search heat 56
  • Est. return & defect rate 79
03 / Verdict

Pros & cons

Pros

  • Affordable at under $14
  • Easy removal (washable)
  • Builds volume without heavy clumping
  • Iconic Maybelline brand trust
  • Gentle on sensitive eyes

Cons

  • Can smudge by midday on oily lids
  • Moderate wear time vs. waterproof rivals
  • Outdated brush vs. newer flexible designs
  • Fades in volume-building power vs. Lash Princess
  • Limited lengthening impact
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival Maybelline Great Lash BIG Washable Mascara – Very Black
Maybelline Great Lash BIG Washable Mascara – Very Black
#26 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Minor midday fading Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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