The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Maybelline Great Lash BIG Washable Mascara - Brownish Black Maybelline Great Lash BIG Washable Mascara - Brownish Black #70 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#70
Length
Dramatic false-lash extension
Moderate length gain
Volume
Strong buildable volume
Light to moderate volume
Smudge & Flake Resistance
Holds well through the day
Moderate; midday fade on oily lids
Brush Quality
Precise tapered wand, clump-free
Precise tapered wand, even coat
Curl Hold
Good lift with slight fade by evening
Moderate hold, fades by evening
Value
$5 per tube—excellent drugstore payoff
Excellent at $6.82
Verdict
The viral false-lash budget mascara
Best drugstore buildable mascara

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