The Trend Verdict
🔥 #161 in Lengthening Mascaras · New

L'Oreal Paris Voluminous Original Mascara – Deep Burgundy

L'Oreal Paris
3.6
Best drugstore volume builder
$8.97 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing
Brush Wand TypeSpiral, flexible
FormulaWashable

L'Oreal Paris Voluminous Original is a drugstore volumizer with a flexible, spiral brush designed to coat and build volume without clumping. The washable formula delivers dramatic fullness on lashes with a natural finish—not the heaviest hold, but reliable for 8–10 hours on most skin types. Works well for everyday volume; less ideal for lengthening or curl-hold. Beloved for its affordable price, proven formula, and broad availability. Best for lash builders who prioritize bulk over drama.

02 / Signals

Why it's hot

Classic drugstore volumizer—affordable, proven, and widely loved for full lashes.

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 72
  • Brand reputation 79
  • Search heat 56
  • Est. return & defect rate 81
03 / Verdict

Pros & cons

Pros

  • Dramatic buildable volume
  • Flexible brush prevents clumping
  • Affordable price point
  • Widely available
  • Washes off easily
  • Smooth, non-flaking formula

Cons

  • Minimal lengthening effect
  • Curl hold fades by evening
  • Can weigh down fine lashes if over-applied
  • Not waterproof
  • Brush may tug if applied too quickly
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival L'Oréal Voluminous Original Mascara – Washable Black
L'Oréal Voluminous Original Mascara – Washable Black
#14 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate extension Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Some midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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