The Trend Verdict
🔥 #54 in Lengthening Mascaras · New

L'Oreal Paris Original Voluminous Mascara - Blackest Black, Washable

L'Oreal Paris
3.9
Best drugstore volume builder
$8.99 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

Affiliate link — we may earn a commission

01 / Spec

Top features

EffectVolumizing
Brush Wand TypeCurved volumizing brush with dense bristles
FormulaVolumizing

L'Oreal Paris Original Voluminous Mascara is a volumizing formula designed to build dramatic fullness and thickness. The brush features L'Oreal's signature volumizing brush with a curved shape and densely-packed bristles for maximum volume application. The washable formula delivers buildable volume without requiring makeup remover solvents, making it accessible for daily wear.

Best for: Shoppers seeking affordable, high-volume lashes with straightforward application. Works well on lashes that need thickening and fullness rather than extreme length. The formula is long-standing in drugstore beauty, trusted by millions, though it can clump if over-applied. Wear time extends through most of the day but may smudge slightly on very oily lids by evening.

02 / Signals

Why it's hot

Cult-favorite drugstore volumizer that builds bold lashes without the prestige price.

  • Value for money 95
  • Review rating & velocity 90
  • Community sentiment 79
  • Brand reputation 83
  • Search heat 60
  • Est. return & defect rate 81
03 / Verdict

Pros & cons

Pros

  • Dramatic volume and fullness
  • Builds without excessive clumping
  • Affordable price point
  • Widely available
  • Long-standing formula trust
  • Easy to remove (washable)

Cons

  • Can clump if over-applied
  • Minor smudging possible by end of day
  • Less lengthening than volumizing
  • May dry out with extended wear
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival L'Oréal Voluminous Original Mascara – Washable Black
L'Oréal Voluminous Original Mascara – Washable Black
#14 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate extension Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Some midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

More in Lengthening Mascaras

View all 96 →