The Trend Verdict
🔥 #154 in Lengthening Mascaras · New

L'Oreal Voluminous Mascara - Washable Black

L'Oreal Paris
3.6
Best drugstore volumizing mascara
$17.98 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing & Length
Brush Wand TypeFlexible, Conical Brush
FormulaVolumizing Pigment Complex

L'Oreal Voluminous is a volumizing mascara with a flexible, conical brush designed to build dramatic fullness without excessive clumping. The washable formula features a rich black pigment and claims to deliver volume and length through buildable applications. It's a drugstore staple trusted by millions—affordable, widely available, and reliable for everyday wear. Best for those seeking buildable volume over dramatic lengthening; wear time is solid (~12 hours) but not waterproof, making it easy to remove. Popular with budget-conscious shoppers and makeup artists who layer it for impact.

02 / Signals

Why it's hot

Affordable drugstore volumizer trusted by millions for everyday fullness.

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 75
  • Brand reputation 83
  • Search heat 52
  • Est. return & defect rate 81
03 / Verdict

Pros & cons

Pros

  • Builds volume without excessive clumping
  • Affordable and widely available
  • Easy to remove (washable)
  • Flexible brush design for even application
  • Reliable all-day wear
  • Richly pigmented black
  • Two tubes per pack offers value

Cons

  • Can smudge slightly by late evening on oily lids
  • Less dramatic length than volumizing rivals
  • Not waterproof or long-wearing as prestige options
  • May dry out faster than premium formulas
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival L'Oréal Voluminous Original Mascara – Washable Black
L'Oréal Voluminous Original Mascara – Washable Black
#14 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate extension Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Some midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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