The Trend Verdict
🔥 #67 in Lengthening Mascaras · New

L'Oreal Voluminous Original Mascara - Cobalt Blue, Washable

L'Oreal Paris
3.8
Best drugstore volumizer for everyday wear
$8.98 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing, light lengthening
Brush Wand TypeFlexible, curved bristle brush
FormulaCreamy, buildable

L'Oreal Paris Original Voluminous is a volumizing mascara with a flexible, curved brush designed to build dramatic volume and length. The washable formula features a creamy texture that coats lashes evenly without excessive clumping when applied with restraint. Known for buildable volume rather than extreme length, it delivers all-day wear with modest smudge-resistance on normal lids—though it may show minor transfer on oily skin. The Cobalt Blue shade adds a subtle color pop. Best suited for everyday volume seekers who prioritize ease of removal and a forgiving formula over waterproof longevity. A drugstore workhorse at under $9, it punches above its price point for casual wear.

02 / Signals

Why it's hot

Affordable volumizer with a loyal following and superb drugstore value.

  • Value for money 93
  • Review rating & velocity 87
  • Community sentiment 79
  • Brand reputation 87
  • Search heat 64
  • Est. return & defect rate 81
03 / Verdict

Pros & cons

Pros

  • Excellent buildable volume
  • No harsh clumping
  • Easy to remove (washable)
  • Great value under $9
  • Curved brush applies evenly
  • Works on most lash types

Cons

  • Can smudge on oily lids
  • Fades by end of day
  • Minimal lengthening effect
  • Not waterproof for all-day wear
  • Bristles may splay with heavy application
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival L'Oréal Voluminous Original Mascara – Washable Black
L'Oréal Voluminous Original Mascara – Washable Black
#14 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate extension Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Some midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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