The Trend Verdict
🔥 #34 in Lengthening Mascaras · New

L'Oréal Voluminous Original Mascara – Washable Black

L'Oreal Paris
3.9
Best drugstore volumizer for the price
$8.76 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing
Brush Wand TypeFlexible curved brush
FormulaWashable

L'Oréal's Voluminous Original is a drugstore volumizing mascara with a flexible, curved brush designed to coat and thicken lashes. The washable formula delivers noticeable fullness without excessive clumping, though wear time is moderate—expect some smudging by mid-to-late day on oily lids. It's a reliable, budget-friendly pick for everyday volume and a steady favorite among makeup enthusiasts seeking dramatic lashes without the prestige price tag.

02 / Signals

Why it's hot

Affordable drugstore volume that delivers noticeable fullness without the prestige markup.

  • Value for money 95
  • Review rating & velocity 90
  • Community sentiment 79
  • Brand reputation 83
  • Search heat 72
  • Est. return & defect rate 82
03 / Verdict

Pros & cons

Pros

  • Affordable at under $9
  • Builds volume without heavy clumping
  • Flexible, easy-to-use brush
  • Washable formula
  • Long shelf history and wide availability

Cons

  • Can smudge by midday on oily skin
  • Moderate wear time vs. waterproof rivals
  • Removed easily but not waterproof
  • Not as dramatic as prestige alternatives
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
This pick L'Oréal Voluminous Original Mascara – Washable Black
L'Oréal Voluminous Original Mascara – Washable Black
#14 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate extension Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Some midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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