The Trend Verdict
🔥 #83 in Lengthening Mascaras · New

Maybelline The Falsies Lash Lift Washable Mascara

MAYBELLINE
3.6
Best drugstore lift-and-volume hybrid
$10.98 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

EffectVolumizing, lengthening, lifting
Brush Wand TypeFlexible curved brush
FormulaBuildable

Maybelline The Falsies Lash Lift is a volumizing and lengthening washable mascara designed to create a lifted, false-lash effect. The formula features a flexible curved brush that contours around lashes for definition and curl retention. It delivers buildable volume without excessive clumping and works well for those seeking dramatic lift at a drugstore price point.

Key traits:

  • Lengthening + volumizing hybrid with lash-lifting technology
  • Washable (not waterproof) — easy removal
  • Flexible, curved wand for lash separation
  • Holds curl moderately through the day
  • Mid-range wear time (~8–10 hours)

Best for: Budget-conscious shoppers wanting visible length and volume without the commitment of waterproof formulas. Solid everyday mascara, though it may smudge slightly in humidity or oily conditions.

02 / Signals

Why it's hot

Affordable volumizer with flexible wand and lash-lift technology

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 75
  • Brand reputation 95
  • Search heat 64
  • Est. return & defect rate 79
03 / Verdict

Pros & cons

Pros

  • Dramatic lengthening effect
  • Builds volume without heavy clumping
  • Flexible brush separates lashes well
  • Affordable drugstore price
  • Easy washable removal
  • Good lift and curl control

Cons

  • Can smudge slightly in humidity
  • Requires careful application to avoid clumping
  • Shorter wear time than waterproof rivals
  • May flake on oily lids by evening
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival Maybelline The Falsies Lash Lift Washable Mascara - Ultra Black
Maybelline The Falsies Lash Lift Washable Mascara - Ultra Black
#11 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Strong visible extension Dramatic false-lash extension Most length
Volume
Good buildable fullness Strong buildable volume
Smudge & Flake Resistance
Moderate; minor midday smudging Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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