Maybelline The Falsies Lash Lift Washable Mascara - Ultra Black
🔥 #22 in Lengthening Mascaras · New Best drugstore lift-and-define mascara
Maybelline The Falsies Lash Lift Washable Mascara - Ultra Black
MAYBELLINE 3.9
#22
in Lengthening Mascaras
$10.98 →
As of Jul 13, 2026
AI-estimated. See how we score. How we score Affiliate link — we may earn a commission
01 / Spec
Top features
EffectLengthening, volumizing, lifting, curling, multiplying
Brush Wand TypeFlexible bristle brush
FormulaWashable
Maybelline The Falsies Lash Lift is a washable mascara engineered for lift and curl with a flexible bristle brush that promises to define and multiply lashes. The formula combines lengthening and volumizing effects without heavy fiber load, designed to build gradually without clumping. Wear time is solid throughout the day with light wear to midday, though some users report mild smudging on oily lids by evening. Best for those seeking natural definition with subtle lift at a budget-friendly price point—ideal for everyday wear and blending into workwear looks.
02 / Signals
Why it's hot
Budget mascara that lifts and lengthens without clumping—Maybelline's everyday hero.
- Value for money 95
- Review rating & velocity 90
- Community sentiment 82
- Brand reputation 98
- Search heat 72
- Est. return & defect rate 83
03 / Verdict
Pros & cons
Pros
- Buildable without clumping
- Lifts and curls lashes naturally
- Affordable drugstore price
- Washable formula easy to remove
- Flexible brush for even application
- No flaking during wear
Cons
- Can smudge slightly on oily lids by midday
- Modest volumizing vs. competitors
- Shorter wear time than waterproof rivals
- Curl fades somewhat by evening
EffectLengthening, volumizing, lifting, curling, multiplying
Brush Wand TypeFlexible bristle brush
FormulaWashable
WaterproofNo
Smudge ProofModerate
BuildableYes
Wear Time8–10 hours
Size0.29 fl oz (8.5 ml)
ColorUltra Black
Cruelty Free VeganMaybelline parent Unilever tests on animals; not vegan
05 / Your take
How was Maybelline The Falsies Lash Lift Washable Mascara - Ultra Black?
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05 / Compare
Compare the best alternative
One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.
Open full comparison → 
Essence Lash Princess False Lash Effect Mascara (3-Pack)
Length
Strong visible extension Dramatic false-lash extension Most length
Volume
Good buildable fullness Strong buildable volume
Smudge & Flake Resistance
Moderate; minor midday smudging Holds well through the day No smudging
06 / Rivals
Compare with
07 / Variations
Other shades
08 / Browse
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