ILIA Limitless Lash Mascara - After Midnight (Soft Black)

ILIA Limitless Lash Mascara is a prestige lengthening and defining mascara formulated with a flexible bristle brush designed to separate and extend lashes without clumping. The washable formula offers buildable coverage and a soft black shade that photographs beautifully. It delivers moderate to strong lengthening with good definition for a precision finish, though volume build is secondary. Best for those seeking a clean, separating effect over dramatic fullness. Wear time is solid through a standard day; the formula resists flaking but may show minor smudging on very oily lids by evening. At $29, it occupies the mid-to-prestige tier where the wand design and clean formula must justify the premium—and for lash-separation enthusiasts, it does.