ILIA Limitless Lash Mascara - Before Dawn (Rich Brown)

ILIA Limitless Lash Mascara is an award-winning prestige mascara that delivers lengthening and lift with a focus on precision and clean beauty. The formula is buildable, designed for 12-hour wear without clumping, flaking, or smudging—making it safe for sensitive eyes. The wand features a flexible bristle brush that separates and defines lashes for a lifted, elongated look. Formulated to be smudge-proof and clump-resistant, it works well for those seeking defined length over dramatic volume. The "Before Dawn" shade is a rich brown, ideal for a softer, more natural eye look. Available in a standard 0.28 fl oz tube at a prestige price point ($29), it appeals to conscious beauty buyers and those with sensitive eyes who prioritize formula integrity over budget.