The Trend Verdict
🔥 #179 in Lengthening Mascaras · New

Heroine Make by KissMe Waterproof Mascara - New Brown

Heroine Make
3.6
Reliable waterproof lengthener with cult following in beauty forums
$18 → As of Jul 13, 2026
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01 / Spec

Top features

EffectLengthening & Volumizing
Brush Wand TypeFlexible bristle brush
FormulaWaterproof, fiber-infused

Heroine Make by KissMe Waterproof Mascara is a Japanese-formulated mascara known for lengthening and volumizing with a waterproof formula. The mascara features a flexible brush designed to coat and separate lashes while delivering curl and definition. The waterproof formula resists smudging and flaking throughout the day, making it suitable for those seeking long-wearing eye makeup. The New Brown shade offers a softer alternative to classic black. Users praise its buildable coverage and ability to hold curl, though some note it can require careful application to avoid clumping. Best suited for those prioritizing waterproof wear and lash definition over extreme volume.

02 / Signals

Why it's hot

Japanese beauty bestseller with waterproof hold and lengthening power

  • Value for money 79
  • Review rating & velocity 83
  • Community sentiment 81
  • Brand reputation 83
  • Search heat 52
  • Est. return & defect rate 87
03 / Verdict

Pros & cons

Pros

  • Waterproof formula resists smudging
  • Builds length without excessive clumping
  • Holds curl throughout the day
  • Flexible brush for even application
  • Affordable prestige-tier pricing
  • Made in Japan with quality reputation

Cons

  • Can clump if applied too heavily
  • Requires careful removal due to waterproof formula
  • Limited shade range (New Brown only)
  • Slower accrual of reviews on Amazon
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

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Closest rival Heroine Make by KissMe Waterproof Mascara — Volumizing & Lengthening, Black
Heroine Make by KissMe Waterproof Mascara — Volumizing & Lengthening, Black
#24 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Strong lash extension Dramatic false-lash extension Most length
Smudge & Flake Resistance
All-day waterproof hold No smudging Holds well through the day
Brush Quality
Precise flexible brush Precise tapered wand, clump-free
06 / Rivals

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07 / Variations

Other shades

08 / Browse

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