The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Heroine Make by KissMe Waterproof Mascara - New Brown Heroine Make by KissMe Waterproof Mascara - New Brown #179 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#179
Length
Dramatic false-lash extension
Strong length with buildable coats
Volume
Strong buildable volume
Moderate volume, buildable
Smudge & Flake Resistance
Holds well through the day
Waterproof all-day wear
Brush Quality
Precise tapered wand, clump-free
Flexible, even application with care
Curl Hold
Good lift with slight fade by evening
Holds curl throughout day
Value
$5 per tube—excellent drugstore payoff
$18 for quality waterproof formula
Verdict
The viral false-lash budget mascara
Reliable waterproof lengthener with cult following in beauty forums

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