The Trend Verdict
🔥 #28 in Insulated Cooler Backpacks · New

RTIC 24 Can Ultra-Tough Backpack Cooler

RTIC
3.6
Best tough-built cooler backpack
$135.99 → As of Jul 13, 2026
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01 / Spec

Top features

Can Capacity24 cans (14L)
Insulation TypeClosed-cell foam
Ice Retention~24 hours

The RTIC 24 Can Ultra-Tough Backpack Cooler is a mid-capacity insulated backpack cooler built for beach days, picnics, tailgates, and camping. It holds 24 cans (14L) in a waterproof, leakproof design with a welded TPU liner and durable exterior. The cooler features padded shoulder straps and a structured back panel for comfortable all-day wear when fully loaded.

Insulation & Performance: Uses closed-cell foam insulation to keep drinks cold for approximately 24 hours, making it suitable for day trips and overnight outings. The leakproof welded seams and waterproof zipper prevent drips when laid horizontally.

Build & Durability: Constructed with rugged, high-denier materials and heavy-duty zippers. RTIC is a trusted outdoor brand with a strong reputation in the cooler category.

Carry Comfort: Padded straps reduce shoulder strain on longer carries. The backpack design keeps hands free, ideal for hiking to the beach or campsite.

Who It's For: Outdoor enthusiasts who prioritize durability and ice retention over ultralight weight. Best for day trips and overnight adventures where a reliable, wearable cooler matters more than premium minimalism.

02 / Signals

Why it's hot

Tough, leakproof cooler backpack keeps drinks cold 24 hours.

  • Value for money 72
  • Review rating & velocity 90
  • Community sentiment 92
  • Brand reputation 100
  • Search heat 85
  • Est. return & defect rate 89
03 / Verdict

Pros & cons

Pros

  • 24-hour ice retention
  • Fully leakproof welded liner
  • Durable high-denier construction
  • Comfortable padded straps
  • Waterproof zipper
  • RTIC brand trusted in outdoor community

Cons

  • Heavy when fully loaded with ice
  • Premium price ($136)
  • Bulky for solo hikers with light loads
  • Not ultralight
05 / Compare

Compare the best alternative

One useful head-to-head in Insulated Cooler Backpacks, with the rows most likely to separate the contenders.

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This pick RTIC 24 Can Ultra-Tough Backpack Cooler
RTIC 24 Can Ultra-Tough Backpack Cooler
#8 in Insulated Cooler Backpacks
Trend leader TOURIT 30-Can Cooler Backpack — Lightweight Insulated Backpack Cooler
TOURIT 30-Can Cooler Backpack — Lightweight Insulated Backpack Cooler
#1 in Insulated Cooler Backpacks
Insulation (h)
~24 hours Coldest longest 12–18 hours
Can Capacity
24 cans / 14L 30 cans / 25L Most capacity
Build Durability
High-denier, welded seams, heavy-duty zipper Toughest build 600D nylon, welded seams, high-grade zipper
06 / Rivals

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07 / Variations

Other colors

08 / Browse

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