The Trend Verdict
🔥 #32 in Insulated Cooler Backpacks · New

RTIC 24-Can Ultra-Tough Backpack Cooler (Navy)

RTIC
3.6
Best all-around tough cooler backpack
$144.49 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

Can Capacity24 cans / 14 liters
Insulation Type2" closed-cell foam
Ice RetentionUp to 2 days

The RTIC 24-Can Ultra-Tough Backpack Cooler is a mid-capacity, hard-wearing insulated backpack designed for beach trips, tailgates, and outdoor adventures. It holds 24 cans (14L) with up to 2 inches of closed-cell foam insulation, claimed to keep contents cold for up to 2 days with proper icing.

Key features:

  • Waterproof welded-seam construction and leakproof interior with waterproof zipper
  • Cold Lock Press Lid for hands-free access without fully unzipping
  • Trail-ready suspension: adjustable padded shoulder straps plus extra back support for comfortable hands-free carry
  • Heavy-duty coated fabric with puncture-resistant, waterproof interior
  • Floats, making it safe for boat and water activities
  • Exterior: 13.78" × 12.6" × 16.14"; empty weight ~5 lbs; ice capacity ~14 lbs
  • 1-year manufacturer warranty covering defects in material and workmanship

RTIC is a trusted outdoor brand known for no-compromise insulation and durability. At ~$144, it sits in the mid-premium range—a step below YETI Hopper Backflip but more affordable than high-end alternatives. Ideal for campers, picnickers, and beach-goers who prioritize durability and ice retention over ultralight carry.

02 / Signals

Why it's hot

Durable floating cooler backpack with 2-day ice retention

  • Value for money 69
  • Review rating & velocity 90
  • Community sentiment 92
  • Brand reputation 100
  • Search heat 85
  • Est. return & defect rate 91
03 / Verdict

Pros & cons

Pros

  • Holds ice 2+ days with 2" foam insulation
  • Fully waterproof & welded-seam construction
  • Cold Lock Press Lid for easy access without unzipping
  • Floats in water
  • Padded straps & back panel for comfortable carry
  • Heavy-duty fabric resists punctures & abrasion

Cons

  • Mid-premium price (~$144)
  • Heavier when fully loaded (~19 lbs full)
  • Bulky for small-framed hikers
  • Zipper may require care to stay fully leakproof
05 / Compare

Compare the best alternative

One useful head-to-head in Insulated Cooler Backpacks, with the rows most likely to separate the contenders.

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Closest rival RTIC 24 Can Ultra-Tough Backpack Cooler
RTIC 24 Can Ultra-Tough Backpack Cooler
#8 in Insulated Cooler Backpacks
Trend leader TOURIT 30-Can Cooler Backpack — Lightweight Insulated Backpack Cooler
TOURIT 30-Can Cooler Backpack — Lightweight Insulated Backpack Cooler
#1 in Insulated Cooler Backpacks
Insulation (h)
~24 hours Coldest longest 12–18 hours
Can Capacity
24 cans / 14L 30 cans / 25L Most capacity
Build Durability
High-denier, welded seams, heavy-duty zipper Toughest build 600D nylon, welded seams, high-grade zipper
06 / Rivals

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07 / Variations

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08 / Browse

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