The Trend Verdict
🔥 #25 in Lengthening Mascaras · New

Maybelline Volum' Express Falsies Waterproof Mascara - Very Black

MAYBELLINE
3.8
Best affordable waterproof volume
$17.98 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing
Brush Wand TypeCurved volumizing brush
FormulaWaterproof

Maybelline Volum' Express Falsies is a waterproof volumizing mascara with a curved brush designed to lift and define lashes while building dramatic volume. The formula deposits pigment densely without excessive clumping when applied with a light hand. This is a waterproof formula engineered for long wear and smudge resistance on oily or humid days. The curved brush follows the lash line for control and helps create a false-lash effect. Best for: shoppers seeking affordable volume and waterproof durability at drugstore price. Known for quick lash payoff but can require careful application to avoid over-building.

02 / Signals

Why it's hot

Affordable waterproof volume with proven cult following and wide availability.

  • Value for money 95
  • Review rating & velocity 87
  • Community sentiment 81
  • Brand reputation 98
  • Search heat 72
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Builds dramatic volume quickly
  • Waterproof and long-wearing
  • Curved brush aids application control
  • Strong brand reputation
  • Excellent drugstore price
  • Two-pack value

Cons

  • Can clump if over-applied
  • Waterproof formula hard to remove
  • May smudge on very oily lids
  • Curl hold fades by evening
  • Not ideal for sensitive eyes
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

Open full comparison →
Closest rival Maybelline Volum' Express The Falsies Waterproof Mascara - Blackest Black
Maybelline Volum' Express The Falsies Waterproof Mascara - Blackest Black
#9 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length boost Dramatic false-lash extension Most length
Volume
Bold, buildable volume Strong buildable volume
Smudge & Flake Resistance
Strong waterproof wear No smudging Holds well through the day
06 / Rivals

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07 / Variations

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08 / Browse

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