The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Maybelline Great Lash BIG Washable Mascara - Blackest Black Maybelline Great Lash BIG Washable Mascara - Blackest Black #69 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#69
Length
Dramatic false-lash extension
Moderate length with big brush
Volume
Strong buildable volume
Bold, buildable volume
Smudge & Flake Resistance
Holds well through the day
Moderate; smudges by midday
Brush Quality
Precise tapered wand, clump-free
Large bristle brush, good control
Curl Hold
Good lift with slight fade by evening
Light hold, fades by evening
Value
$5 per tube—excellent drugstore payoff
$6.82 at drugstore price
Verdict
The viral false-lash budget mascara
Iconic drugstore volumizer with proven wear and value.

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