The Trend Verdict
Spec-by-spec

Head to head

Contenders from Grip Face Primers, every metric lined up. The winning value in each row is outlined.

e.l.f. Power Grip Primer 0.81oz e.l.f. Power Grip Primer 0.81oz #3 in Grip Face Primers
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Milk Makeup Hydro Grip Primer 1.52oz Milk Makeup Hydro Grip Primer 1.52oz #12 in Grip Face Primers
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#12
Makeup Grip
All-day lock, grippy hydrating base
All-day hold, grippy base
Finish
Smooth, translucent, non-greasy
Smooth, dewy, lightweight
Pore & Texture Blurring
Light smoothing, hydrating base
Moderate blur, visible smoothing
Hydration & Dry-Skin Friendliness
Hydrating, moisturizing formula
Very hydrating, no flaking
Pilling & Layering Compatibility
Generally good; occasional pilling with some foundations
Generally layers well, occasional pilling
Value
$12.33/oz—excellent drugstore value
$25/oz—prestige pricing
Verdict
Best affordable gel grip primer for hydrating hold
Best hydrating gel grip primer for dry skin

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