e.l.f. Power Grip Primer Mini 0.5oz
🔥 #3 in Grip Face Primers · New Best affordable gel grip primer for hydrating hold
e.l.f. Power Grip Primer 0.81oz
e.l.f. 3.9
#3
in Grip Face Primers
$10 →
As of Jul 13, 2026
AI-estimated. See how we score. How we score Affiliate link — we may earn a commission
01 / Spec
Top features
Primer TypeGel-based hydrating grip primer
FinishClear, translucent, natural matte
Skin TypeDry, combination, oily (non-comedogenic)
e.l.f. Power Grip Primer is a gel-based hydrating primer designed to grip makeup while providing a smooth, plump base. The clear, translucent finish works across dry, combination, and oily skin types without clogging pores. It moisturizes and primes simultaneously, retaining skin hydration for a natural-looking complexion before makeup application. The formula absorbs quickly (30 seconds set time) and is vegan and double-certified cruelty-free (Leaping Bunny & PETA). At $10–$9.50 per 0.81 oz ($12.33–$11.71 per oz), it delivers strong value in the gel-grip category. Best applied with fingertips for even absorption. Works well for those seeking hydration + grip without silicone-heavy feel.
02 / Signals
Why it's hot
Viral gel grip primer at drugstore price with hydrating formula.
- Value for money 95
- Review rating & velocity 90
- Community sentiment 85
- Brand reputation 78
- Search heat 83
- Est. return & defect rate 88
03 / Verdict
Pros & cons
Pros
- Grippy base extends makeup wear all day
- Hydrating formula prevents flaking and dryness
- Non-comedogenic, works for most skin types
- Excellent cost per oz (~$12/oz)
- Clear finish doesn't alter makeup color
- Quick 30-second set time
- Vegan and cruelty-free certified
Cons
- Can pill under certain heavy foundations
- Gel texture may feel tacky to some users
- Requires 30-second wait before makeup application
- Limited ingredient transparency in marketing
Primer TypeGel-based hydrating grip primer
FinishClear, translucent, natural matte
Skin TypeDry, combination, oily (non-comedogenic)
Pore & Texture BlurringSmoothing base, light texture blur
Size0.81 fl oz
Price Per Oz$12.33 (regular), $11.71 (Subscribe & Save)
Cruelty Free VeganYes, double-certified (Leaping Bunny & PETA)
FragranceUnscented
05 / Your take
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05 / Compare
Compare the best alternative
One useful head-to-head in Grip Face Primers, with the rows most likely to separate the contenders.
Open full comparison → 
Maybelline Baby Skin Instant Pore Eraser Primer (0.67oz, Pack of 3)
Makeup Grip
All-day lock, grippy hold Best grip Moderate all-day wear
Finish
Smooth, hydrating, lightweight Smooth, lightweight, non-greasy
Pore & Texture Blurring
Noticeable smoothing, minimal pilling Visibly smooths pores
06 / Rivals
Compare with
07 / Variations
Other options
08 / Browse
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