The Trend Verdict
🔥 #2 in Grip Face Primers · New

e.l.f. Power Grip Primer Jumbo, 2.5 oz

e.l.f.
4.4
Best hydrating grip primer for the price
$24 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

Affiliate link — we may earn a commission

01 / Spec

Top features

Primer TypeGel-based grip
FinishSmooth, dewy, tacky
Key IngredientsHydrating gel complex (proprietary blend)

e.l.f. Power Grip Primer is a gel-based, hydrating grip primer that delivers a smooth, tacky base designed to lock makeup in place throughout the day. The formula is lightweight yet gripping, ideal for all skin types but especially beloved by those seeking extended wear without heaviness.

Key benefits:

  • Strong grip that holds foundation and powder products all day
  • Hydrating gel formula prevents flaking and works well on dry skin
  • Blurs pores and fine lines for an even base
  • Affordable cost per ounce ($9.60/oz) — among the best value in the category
  • Vegan and cruelty-free

Finish: Smooth, dewy base with a slight tacky feel that some find essential for grip, others find too sticky.

Common notes: Occasionally pills under heavy or silicone-based foundations; pump can clog with repeated use. Works best with compatible foundation formulas.

02 / Signals

Why it's hot

Viral drugstore grip primer beloved for all-day wear and hydrating hold.

  • Value for money 95
  • Review rating & velocity 100
  • Community sentiment 98
  • Brand reputation 83
  • Search heat 95
  • Est. return & defect rate 90
03 / Verdict

Pros & cons

Pros

  • Exceptional grip and all-day makeup longevity
  • Hydrating formula, no flaking or dryness
  • Visibly blurs pores and smooths texture
  • Excellent value per ounce
  • Vegan and cruelty-free
  • Fast-accumulating positive reviews

Cons

  • Can pill under some foundation types
  • Tacky feel not preferred by all skin types
  • Pump mechanism occasionally clogs
  • Not ideal for those seeking a matte base
05 / Compare

Compare the best alternative

One useful head-to-head in Grip Face Primers, with the rows most likely to separate the contenders.

Open full comparison →
Trend leader e.l.f. Power Grip Primer Mini 0.5oz
e.l.f. Power Grip Primer Mini 0.5oz
#1 in Grip Face Primers
Closest rival Maybelline Baby Skin Instant Pore Eraser Primer (0.67oz, Pack of 3)
Maybelline Baby Skin Instant Pore Eraser Primer (0.67oz, Pack of 3)
#2 in Grip Face Primers
Makeup Grip
All-day lock, grippy hold Best grip Moderate all-day wear
Finish
Smooth, hydrating, lightweight Smooth, lightweight, non-greasy
Pore & Texture Blurring
Noticeable smoothing, minimal pilling Visibly smooths pores
06 / Rivals

Compare with

07 / Variations

Other options

08 / Browse

More in Grip Face Primers

View all 43 →