The Trend Verdict
Spec-by-spec

Head to head

Contenders from Grip Face Primers, every metric lined up. The winning value in each row is outlined.

e.l.f. Power Grip Primer 0.81oz e.l.f. Power Grip Primer 0.81oz #3 in Grip Face Primers
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Milani Bright Side Brightening Primer 1.0oz Milani Bright Side Brightening Primer 1.0oz #32 in Grip Face Primers
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#32
Makeup Grip
All-day lock, grippy hydrating base
Moderate hold, glow-focused
Finish
Smooth, translucent, non-greasy
Smooth, luminous, lightweight
Pore & Texture Blurring
Light smoothing, hydrating base
Minimal blurring, glow over smoothing
Hydration & Dry-Skin Friendliness
Hydrating, moisturizing formula
Hydrating with oils, comfortable
Pilling & Layering Compatibility
Generally good; occasional pilling with some foundations
Layers well under foundation
Value
$12.33/oz—excellent drugstore value
$9.32/oz, excellent value
Verdict
Best affordable gel grip primer for hydrating hold
Best illuminating primer for radiant, dewy base

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