e.l.f. Lash 'N Roll Mascara – Deep Brown, Curling
🔥 #198 in Lengthening Mascaras · New Best affordable curl-and-lift mascara
e.l.f. Lash 'N Roll Mascara - Pitch Black
e.l.f. 3.1
#198
in Lengthening Mascaras
$6 →
As of Jul 13, 2026
AI-estimated. See how we score. How we score Affiliate link — we may earn a commission
01 / Spec
Top features
EffectCurling, lifting, separating
Brush Wand TypeDouble-sided curved silicone brush
FormulaLong-lasting, smudge- and flake-resistant
e.l.f. Lash 'N Roll is a curling and lifting mascara designed to deliver maximum lift without a lash curler. The double-sided curved silicone brush features shorter bristles to hold formula and longer bristles to separate and lift individual lashes. The formula is long-lasting, smudge- and flake-resistant, with a washable base. Vegan and cruelty-free across all e.l.f. products.
Best for: shoppers seeking affordable curl and lift with a precision wand, and those who prefer a lighter formula that won't weigh down lashes.
02 / Signals
Why it's hot
Budget-friendly curl mascara with a precision brush that lifts without clumping.
- Value for money 90
- Review rating & velocity 72
- Community sentiment 75
- Brand reputation 83
- Search heat 56
- Est. return & defect rate 81
03 / Verdict
Pros & cons
Pros
- Affordable drugstore price ($6)
- Double-sided curved brush for precision
- Delivers visible lift and separation
- Smudge- and flake-resistant wear
- Vegan and cruelty-free formulation
- Long-lasting without weighing down lashes
Cons
- Limited information on wear time over 12+ hours
- Newer release (Nov 2023) with limited long-term feedback
- May not build dramatic volume with single coats
- Curl-hold claims stronger than volumizing claims
EffectCurling, lifting, separating
Brush Wand TypeDouble-sided curved silicone brush
FormulaLong-lasting, smudge- and flake-resistant
WaterproofNo (washable)
Smudge ProofYes
BuildableYes
Wear TimeLong-lasting (specific hours not stated)
Size0.32 fl oz
ColorPitch Black
Cruelty Free VeganYes / Yes
05 / Your take
How was e.l.f. Lash 'N Roll Mascara - Pitch Black?
Share your own experience to help other shoppers. Takes under a minute.
Thanks for your feedback!
Collected privately to sharpen our research — never published, and it doesn't affect rankings.
05 / Compare
Compare the best alternative
One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.
Open full comparison → 
Essence Lash Princess False Lash Effect Mascara (3-Pack)
Length
Moderate; emphasizes curl over length Dramatic false-lash extension Most length
Volume
Minimal; focuses on separation Strong buildable volume
Smudge & Flake Resistance
Moderate; can fade midday, washable formula Holds well through the day No smudging
06 / Rivals
Compare with
07 / Variations
Other shades
08 / Browse
More in Lengthening Mascaras
Essence Lash Princess False Lash Effect Mascara (3-Pack)
Lengthening Mascaras
#1 of 96
As of Jul 13, 2026 
Essence Lash Princess Sculpted Volume Mascara — Black
Lengthening Mascaras
#2 of 96
As of Jul 13, 2026 
Essence Lash Princess False Lash Waterproof Mascara
Lengthening Mascaras
#3 of 96
As of Jul 13, 2026 
Maybelline Volum' Express Colossal Washable Mascara - Classic Black
Lengthening Mascaras
#4 of 96
As of Jul 13, 2026 
Essence Lash Princess Slim Brush Waterproof Mascara
Lengthening Mascaras
#5 of 96
As of Jul 13, 2026 
Essence Lash Princess Curl & Volume Mascara
Lengthening Mascaras
#6 of 96
As of Jul 13, 2026 09 / Explore
