e.l.f. Lash 'N Roll Mascara – Deep Brown, Curling
🔥 #90 in Lengthening Mascaras · New Best budget curling mascara with lift
e.l.f. Lash 'N Roll Curling Mascara - Black, Vegan & Cruelty-Free
e.l.f. 3.6
#90
in Lengthening Mascaras
$6 →
As of Jul 13, 2026
AI-estimated. See how we score. How we score Affiliate link — we may earn a commission
01 / Spec
Top features
EffectCurling, lifting, separating
Brush Wand TypeFlexible bristle brush
FormulaBuildable, washable
e.l.f. Lash 'N Roll is a curling mascara with a flexible bristle brush designed to lift and separate lashes for a defined, voluminous look. The vegan, cruelty-free formula delivers buildable color with a washable base, making it easy to remove without harsh scrubbing. Best for everyday wear and lash curling rather than extreme lengthening; holds a curl throughout the day with minimal smudging on dry lids. Priced at $6–$5.70 (Subscribe & Save), it competes directly with drugstore staples like Maybelline Sky High and Essence Lash Princess on affordability and inclusivity.
02 / Signals
Why it's hot
Affordable curling mascara with flexible wand; vegan, cruelty-free formula.
- Value for money 95
- Review rating & velocity 83
- Community sentiment 75
- Brand reputation 79
- Search heat 67
- Est. return & defect rate 82
03 / Verdict
Pros & cons
Pros
- Affordable drugstore price ($6)
- Flexible bristle brush for even application
- Builds volume without heavy clumping
- Vegan and cruelty-free
- Easy, washable removal
- Lifts and curls lashes effectively
Cons
- Moderate length compared to hero lengthening mascaras
- Can smudge slightly on oily or wet lids by midday
- Formula may dry out if cap left unsealed
- Less dramatic volume than prestige alternatives
EffectCurling, lifting, separating
Brush Wand TypeFlexible bristle brush
FormulaBuildable, washable
WaterproofNo
Smudge ProofModerate
BuildableYes
Wear Time8–10 hours
Size0.32 fl oz
ColorBlack
Cruelty Free VeganYes
05 / Your take
How was e.l.f. Lash 'N Roll Curling Mascara - Black, Vegan & Cruelty-Free?
Share your own experience to help other shoppers. Takes under a minute.
Thanks for your feedback!
Collected privately to sharpen our research — never published, and it doesn't affect rankings.
05 / Compare
Compare the best alternative
One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.
Open full comparison → 
Essence Lash Princess False Lash Effect Mascara (3-Pack)
Length
Moderate; emphasizes curl over length Dramatic false-lash extension Most length
Volume
Minimal; focuses on separation Strong buildable volume
Smudge & Flake Resistance
Moderate; can fade midday, washable formula Holds well through the day No smudging
06 / Rivals
Compare with
07 / Variations
Other shades
08 / Browse
More in Lengthening Mascaras
Essence Lash Princess False Lash Effect Mascara (3-Pack)
Lengthening Mascaras
#1 of 96
As of Jul 13, 2026 
Essence Lash Princess Sculpted Volume Mascara — Black
Lengthening Mascaras
#2 of 96
As of Jul 13, 2026 
Essence Lash Princess False Lash Waterproof Mascara
Lengthening Mascaras
#3 of 96
As of Jul 13, 2026 
Maybelline Volum' Express Colossal Washable Mascara - Classic Black
Lengthening Mascaras
#4 of 96
As of Jul 13, 2026 
Essence Lash Princess Slim Brush Waterproof Mascara
Lengthening Mascaras
#5 of 96
As of Jul 13, 2026 
Essence Lash Princess Curl & Volume Mascara
Lengthening Mascaras
#6 of 96
As of Jul 13, 2026 09 / Explore
