The Trend Verdict
🔥 #49 in Lengthening Mascaras · New

Too Faced Better Than Sex Mascara – Chocolate

Too Faced
3.8
Cult favorite volumizing mascara with false-lash effect
$20 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing and Lengthening
Brush Wand TypeHourglass with flexible, tapered bristles
FormulaVegan

Too Faced Better Than Sex is a prestige volumizing and lengthening mascara with a vegan formula and hourglass brush designed to create a false-lash effect. The brush features flexible, tapered bristles that coat lashes evenly for dramatic volume and separation without clumping. Chocolate brown color variant offers a softer alternative to classic black. Formula builds beautifully with multiple coats and delivers dramatic volume paired with noticeable length. Washable formula removes cleanly with makeup remover. Wear time is solid through the day with minimal smudging on normal lids, though oily skin may experience midday fading. Cruelty-free, it appeals to conscious beauty consumers. Best for those seeking prestige volume and a recognizable, Instagram-friendly product; expect to pay full prestige price (~$20–$29 list) for a smaller 0.27 oz tube.

02 / Signals

Why it's hot

Iconic prestige volumizer with cult following and strong TikTok buzz

  • Value for money 69
  • Review rating & velocity 87
  • Community sentiment 90
  • Brand reputation 100
  • Search heat 81
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Dramatic volume and separation
  • False-lash effect with hourglass brush
  • Buildable formula without clumping
  • Smooth, even application
  • Vegan and cruelty-free
  • Strong brand reputation and community love

Cons

  • Higher prestige price point ($20–$29)
  • Small tube (0.27 oz)
  • Can smudge or fade on very oily lids by midday
  • Requires makeup remover to fully remove
  • Formula can dry out if cap not sealed tightly
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

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Closest rival Too Faced Better Than Sex Volumizing Mascara – Burgundy
Too Faced Better Than Sex Volumizing Mascara – Burgundy
#13 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Strong lash extension Dramatic false-lash extension Most length
Smudge & Flake Resistance
Smudge-proof with minor evening falloff Holds well through the day No smudging
Curl Hold
Excellent all-day hold Good lift with slight fade by evening
06 / Rivals

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07 / Variations

Other shades

08 / Browse

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