The Trend Verdict
🔥 #26 in Lengthening Mascaras · New

Maybelline Volum' Express Colossal Waterproof Mascara - Very Black

MAYBELLINE
3.8
Best drugstore volume mascara
$18.99 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing with moderate lengthening
Brush Wand TypeLarge, flexible multi-bristle brush
FormulaPigmented waterproof with conditioning agents

Maybelline Volum' Express Colossal is a waterproof volumizing mascara with a large brush designed to build dramatic volume and definition. The flexible, wide-bristle wand coats lashes with a rich black formula that resists smudging and lasts through the day. Effect: heavy volumizing with moderate lengthening. Formula: waterproof, buildable, designed for bold lashes without flaking. Wear time: 12+ hours waterproof. Best for those seeking affordable drugstore volume that delivers dramatic results, though it can clump if over-applied and requires makeup remover for waterproof cleanup.

02 / Signals

Why it's hot

Affordable drugstore volume mascara beloved for buildable black formula.

  • Value for money 95
  • Review rating & velocity 87
  • Community sentiment 79
  • Brand reputation 98
  • Search heat 72
  • Est. return & defect rate 83
03 / Verdict

Pros & cons

Pros

  • Builds dramatic volume quickly
  • Waterproof formula holds all day
  • Large brush reaches inner corner lashes
  • Affordable drugstore price
  • Minimal flaking
  • Buildable for custom intensity

Cons

  • Can clump if over-applied
  • Requires makeup remover (waterproof)
  • Slightly heavy formula not ideal for sparse lashes
  • Brush size takes practice to control
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

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Closest rival Maybelline Volum' Express Colossal Washable Mascara - Classic Black
Maybelline Volum' Express Colossal Washable Mascara - Classic Black
#4 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate lash extension Dramatic false-lash extension Most length
Volume
Dramatic colossal volume Strong buildable volume
Smudge & Flake Resistance
Good resistance, minor fade by end of day Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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