Maybelline The Falsies Lash Lift Waterproof Mascara - Brownish Black
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Top features
Maybelline The Falsies Lash Lift is a waterproof mascara engineered for lengthening and lifting with a flexible, curved brush designed to mimic false lashes. The formula delivers buildable volume without heavy clumping, with a focus on curl and lift retention. Waterproof and smudge-resistant, it promises all-day wear on both straight and curled lashes. Best suited for users seeking dramatic length at a drugstore price point, though occasional reports of minor flaking on very oily lids and difficulty removing the waterproof formula are noted in community reviews.
Why it's hot
Cult-favorite drugstore mascara that lifts and lengthens at under $11.
- Value for money 90
- Review rating & velocity 83
- Community sentiment 75
- Brand reputation 95
- Search heat 67
- Est. return & defect rate 79
Pros & cons
Pros
- Dramatic lengthening effect
- Curved brush lifts and defines
- Excellent waterproof formula
- Builds volume without heavy clumping
- Great drugstore price
- Holds curl throughout the day
Cons
- Can be difficult to remove (waterproof)
- Minor flaking reported on oily lids
- May clump if over-applied
- Dries out slightly faster than some rivals
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