The Trend Verdict
🔥 #71 in Lengthening Mascaras · New

Maybelline The Falsies Lash Lift Waterproof Mascara - Brownish Black

MAYBELLINE
3.6
Best budget lift and length mascara
$10.82 → As of Jul 13, 2026
AI-estimated. See how we score. How we score

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01 / Spec

Top features

EffectLengthening, volumizing, lifting, curling
Brush Wand TypeCurved, flexible bristle brush
FormulaWaterproof

Maybelline The Falsies Lash Lift is a waterproof mascara engineered for lengthening and lifting with a flexible, curved brush designed to mimic false lashes. The formula delivers buildable volume without heavy clumping, with a focus on curl and lift retention. Waterproof and smudge-resistant, it promises all-day wear on both straight and curled lashes. Best suited for users seeking dramatic length at a drugstore price point, though occasional reports of minor flaking on very oily lids and difficulty removing the waterproof formula are noted in community reviews.

02 / Signals

Why it's hot

Cult-favorite drugstore mascara that lifts and lengthens at under $11.

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 75
  • Brand reputation 95
  • Search heat 67
  • Est. return & defect rate 79
03 / Verdict

Pros & cons

Pros

  • Dramatic lengthening effect
  • Curved brush lifts and defines
  • Excellent waterproof formula
  • Builds volume without heavy clumping
  • Great drugstore price
  • Holds curl throughout the day

Cons

  • Can be difficult to remove (waterproof)
  • Minor flaking reported on oily lids
  • May clump if over-applied
  • Dries out slightly faster than some rivals
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

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Closest rival Maybelline The Falsies Lash Lift Waterproof Mascara
Maybelline The Falsies Lash Lift Waterproof Mascara
#29 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Strong length with fiber boost Dramatic false-lash extension Most length
Volume
Dramatic buildable volume Strong buildable volume
Smudge & Flake Resistance
Waterproof; may smudge on oily skin Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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