Maybelline Grippy Serum Primer with Niacinamide 1 fl oz
🔥 #64 in Grip Face Primers · New Hydrating grip primer with niacinamide, drugstore value.
Maybelline Grippy Serum Primer with Niacinamide 1 fl oz
MAYBELLINE 3.1
#64
in Grip Face Primers
$9.97 →
As of Jul 13, 2026
AI-estimated. See how we score. How we score Affiliate link — we may earn a commission
01 / Spec
Top features
Primer TypeWater-based gel grip
FinishTacky grip
Key Ingredients2% Niacinamide, water-based formula
Maybelline Grippy Serum Primer is a water-based grip primer with 2% Niacinamide that uses serum-to-grip technology—a fresh serum texture that transforms to a tacky, gripping feel after 20 seconds to lock makeup for up to 24 hours. The primer delivers hydration and a plumped skin appearance, suitable for all skin types including sensitive skin. It is non-comedogenic and vegan, with no white cast or greasy feel. The formula layers cleanly without pilling and works as a solid base for foundation application. Available in a compact 1 fl oz bottle at an affordable drugstore price point ($9.97, regularly $12.99). Best for those seeking a hydrating grip base at accessible cost.
02 / Signals
Why it's hot
Niacinamide-spiked grip primer with serum texture at drugstore price.
- Value for money 90
- Review rating & velocity 72
- Community sentiment 75
- Brand reputation 83
- Search heat 55
- Est. return & defect rate 83
03 / Verdict
Pros & cons
Pros
- Serum-to-grip technology locks makeup for 24H
- Hydrating formula with 2% niacinamide
- Non-comedogenic and vegan
- Layers cleanly without pilling
- Strong value at ~$10
- Suitable for all skin types including sensitive
Cons
- Grip effect may feel too tacky for some users
- Limited viral buzz compared to category leaders
- Search interest modest relative to competitors
- Serum texture not ideal for very oily skin
Primer TypeWater-based gel grip
FinishTacky grip
Key Ingredients2% Niacinamide, water-based formula
Skin TypeAll types, including sensitive
Pore & Texture BlurringModerate pore smoothing
Size1 fl oz
Price Per Oz$9.97 / fl oz
FragranceNot listed
Cruelty Free VeganVegan
05 / Your take
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05 / Compare
Compare the best alternative
One useful head-to-head in Grip Face Primers, with the rows most likely to separate the contenders.
Open full comparison → 
e.l.f. Power Grip Primer Mini 0.5oz
Makeup Grip
24H grip with serum-to-grip tech All-day lock, grippy hold Best grip
Finish
Clean, non-greasy base with light tack Smooth, hydrating, lightweight
Pore & Texture Blurring
Moderate smoothing, not heavy blur Noticeable smoothing, minimal pilling
06 / Rivals
Compare with
08 / Browse
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