The Trend Verdict
🔥 #114 in Lengthening Mascaras · New

Maybelline Great Lash Curved Brush Mascara – Washable Volumizer

MAYBELLINE
3.6
Best affordable volumizing mascara with curl
$16.20 → As of Jul 13, 2026
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01 / Spec

Top features

EffectVolumizing, lengthening, curling
Brush Wand TypeCurved brush with spiral bristles
FormulaWashable

Maybelline Great Lash Curved Brush is a budget-friendly volumizing and lengthening mascara built around its signature curved brush design. The formula is washable, making it ideal for daily wear without waterproof hassle. The curved brush is engineered to separate and curl lashes while delivering buildable volume—it performs best with light layering rather than heavy application.

The mascara excels at lifting and defining lashes at the lash line, with moderate lengthening payoff. It's a classic drugstore staple that appeals to everyday makeup wearers seeking volume without drama. Some users note mild smudging by midday on very oily lids, and the formula can clump if over-applied. Removal is effortless thanks to the washable formula. Best for: those prioritizing ease of use, curl retention, and affordable volume.

02 / Signals

Why it's hot

Iconic curved brush mascara with strong volume at drugstore price.

  • Value for money 90
  • Review rating & velocity 83
  • Community sentiment 74
  • Brand reputation 95
  • Search heat 56
  • Est. return & defect rate 79
03 / Verdict

Pros & cons

Pros

  • Affordable drugstore price
  • Iconic curved brush lifts and curls
  • Buildable volume
  • Easy washable removal
  • Reliable Maybelline brand trust
  • Works well on straight lashes

Cons

  • Can smudge on very oily lids by midday
  • Clumps if over-applied
  • Moderate lengthening (not dramatic)
  • Formula can dry slightly over time
  • Not waterproof
05 / Compare

Compare the best alternative

One useful head-to-head in Lengthening Mascaras, with the rows most likely to separate the contenders.

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Closest rival Maybelline Great Lash Curved Brush Mascara - Blackest Black
Maybelline Great Lash Curved Brush Mascara - Blackest Black
#15 in Lengthening Mascaras
Trend leader Essence Lash Princess False Lash Effect Mascara (3-Pack)
Essence Lash Princess False Lash Effect Mascara (3-Pack)
#1 in Lengthening Mascaras
Length
Moderate length Dramatic false-lash extension Most length
Volume
Good buildable volume Strong buildable volume
Smudge & Flake Resistance
Moderate; some midday fade Holds well through the day No smudging
06 / Rivals

Compare with

07 / Variations

Other shades

08 / Browse

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