The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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BAISEN DIARY Volumizing Mascara for Mature Lashes – Waterproof & Lengthening Black BAISEN DIARY Volumizing Mascara for Mature Lashes – Waterproof & Lengthening Black #307 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#307
Length
Moderate to strong
Moderate to strong
Volume
Bold, buildable volume
Moderate to good
Smudge & Flake Resistance
Strong all-day hold
Waterproof claim; unproven
Brush Quality
Flexible wand, even application
Precision design; clump-free claim
Curl Hold
Good lift and definition
Lash lift claimed; limited data
Value
Excellent drugstore price
$6.99 / 0.25 oz (excellent price)
Verdict
The viral drugstore volumizer that builds bold lashes.
Niche drugstore volumizer for mature, thin lashes

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