The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
Check price on Amazon →
Check price on Amazon →
Rating
Category rank
#3
#151
Length
Moderate to strong
Moderate
Volume
Bold, buildable volume
Strong buildable volume
Smudge & Flake Resistance
Strong all-day hold
Good with minor late-day fade
Brush Quality
Flexible wand, even application
Even application, occasional clumping
Curl Hold
Good lift and definition
Moderate, fades by evening
Value
Excellent drugstore price
$12.97 for strong volume
Verdict
The viral drugstore volumizer that builds bold lashes.
Budget-friendly volumizer with warm undertone.

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