The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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IT Cosmetics Superhero Mascara – Volumizing & Lengthening IT Cosmetics Superhero Mascara – Volumizing & Lengthening #57 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#57
Length
Moderate to strong
Strong lash extension with Power Brush
Volume
Bold, buildable volume
Bold buildable volume with peptide blend
Smudge & Flake Resistance
Strong all-day hold
Stays put; occasional midday smudging reported
Brush Quality
Flexible wand, even application
Precision Power Brush, even clump-free application
Curl Hold
Good lift and definition
Good lift and curl retention throughout day
Value
Excellent drugstore price
Prestige price justified by formula and results
Verdict
The viral drugstore volumizer that builds bold lashes.
Prestige volumizer with lash-conditioning peptides

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