The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
Buy on Amazon →
IT Cosmetics Superhero Mascara – Brave Brown, Volumizing & Lengthening IT Cosmetics Superhero Mascara – Brave Brown, Volumizing & Lengthening #227 in Lengthening Mascaras
Buy on Amazon →
Price
Check price on Amazon →
Check price on Amazon →
Rating
★★★★★
★★★★★
Category rank
#3
#227
Length
Moderate to strong
Good length with peptide boost
Volume
Bold, buildable volume
Buildable volume, bold finish
Smudge & Flake Resistance
Strong all-day hold
Washable formula, moderate hold
Brush Quality
Flexible wand, even application
Lifting wand, even application
Curl Hold
Good lift and definition
Designed for lift, fade likely midday
Value
Excellent drugstore price
Prestige price justified by formula
Verdict
The viral drugstore volumizer that builds bold lashes.
Premium brown volumizer with peptide complex

Affiliate link — we may earn a commission