The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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L'Oreal Paris Paradise Big Deal Mascara - Blackest Black, Washable L'Oreal Paris Paradise Big Deal Mascara - Blackest Black, Washable #89 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#89
Length
Moderate to strong
Moderate to strong
Volume
Bold, buildable volume
Good buildable volume
Smudge & Flake Resistance
Strong all-day hold
Moderate; may smudge midday
Brush Quality
Flexible wand, even application
Excellent separating design
Curl Hold
Good lift and definition
Moderate hold
Value
Excellent drugstore price
Strong drugstore value
Verdict
The viral drugstore volumizer that builds bold lashes.
Best buildable volume under $15

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