The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
Check price on Amazon →
Check price on Amazon →
Rating
Category rank
#3
#228
Length
Moderate to strong
Moderate length with buildable coats
Volume
Bold, buildable volume
Good volume, separating formula
Smudge & Flake Resistance
Strong all-day hold
Occasional midday smudge on oily lids
Brush Quality
Flexible wand, even application
Standard tapered brush, even application
Curl Hold
Good lift and definition
Light hold, fades by evening
Value
Excellent drugstore price
$11.39 for hypoallergenic drugstore mascara
Verdict
The viral drugstore volumizer that builds bold lashes.
Best hypoallergenic drugstore mascara

Affiliate link — we may earn a commission