The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
Check price on Amazon →
Check price on Amazon →
Rating
Category rank
#3
#312
Length
Moderate to strong
Moderate with botanical enrichment
Volume
Bold, buildable volume
Buildable volume
Smudge & Flake Resistance
Strong all-day hold
24-hour wear claimed but unvalidated
Brush Quality
Flexible wand, even application
Flexible bristle, clump-free application
Curl Hold
Good lift and definition
Standard tubing formula hold
Value
Excellent drugstore price
$14.98 (mid-drugstore, $37.45/oz)
Verdict
The viral drugstore volumizer that builds bold lashes.
Niche tubing mascara for mature lashes

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