The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
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Check price on Amazon →
Rating
Category rank
#3
#233
Length
Moderate to strong
Strong definition with visible extension
Volume
Bold, buildable volume
Dramatic buildable volume
Smudge & Flake Resistance
Strong all-day hold
16-hour hold, minor fading on oily lids
Brush Quality
Flexible wand, even application
Flexible wand applies evenly, minimal clumping
Curl Hold
Good lift and definition
Extreme curl retention throughout day
Value
Excellent drugstore price
$15 travel size; prestige formula at mid-prestige price
Verdict
The viral drugstore volumizer that builds bold lashes.
Premium creamy volumizer with extreme curl and ethical appeal

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