The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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Almay Length & Lift Mascara – Hypoallergenic Black Almay Length & Lift Mascara – Hypoallergenic Black #255 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#255
Length
Moderate to strong
Subtle to moderate length
Volume
Bold, buildable volume
Light, buildable volume
Smudge & Flake Resistance
Strong all-day hold
Moderate; some smudging by late day
Brush Quality
Flexible wand, even application
Flexible wand, even application
Curl Hold
Good lift and definition
Modest lift, fades by evening
Value
Excellent drugstore price
Excellent drugstore price for formula
Verdict
The viral drugstore volumizer that builds bold lashes.
Best hypoallergenic lengthening mascara

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