The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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Maybelline Lash Sensational Waterproof Mascara - Brownish Black Maybelline Lash Sensational Waterproof Mascara - Brownish Black #27 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#27
Length
Moderate to strong
Moderate; visible but not dramatic
Volume
Bold, buildable volume
Good buildable volume with fanning brush
Smudge & Flake Resistance
Strong all-day hold
Waterproof but fades mid-to-late day
Brush Quality
Flexible wand, even application
Unique ten-layer design, some learning curve
Curl Hold
Good lift and definition
Moderate hold, fades by evening
Value
Excellent drugstore price
$10.98 list (22% off); excellent drugstore price
Verdict
The viral drugstore volumizer that builds bold lashes.
The accessible fanning mascara

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