The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
Check price on Amazon →
Check price on Amazon →
Rating
Category rank
#3
#297
Length
Moderate to strong
Moderate with buildable formula
Volume
Bold, buildable volume
Buildable but lightweight
Smudge & Flake Resistance
Strong all-day hold
Claims smudge-proof; limited proof
Brush Quality
Flexible wand, even application
Metal wand novelty; precision unproven
Curl Hold
Good lift and definition
Designed to curl; durability unclear
Value
Excellent drugstore price
$9.99 is excellent drugstore price
Verdict
The viral drugstore volumizer that builds bold lashes.
Budget curling mascara with washable metal wand

Affiliate link — we may earn a commission