The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
Check price on Amazon →
Check price on Amazon →
Rating
Category rank
#3
#196
Length
Moderate to strong
Moderate-to-strong
Volume
Bold, buildable volume
Dramatic buildup
Smudge & Flake Resistance
Strong all-day hold
Waterproof formula holds
Brush Quality
Flexible wand, even application
Specialized volumizing wand
Curl Hold
Good lift and definition
Good hold throughout day
Value
Excellent drugstore price
$32/unit (prestige pricing)
Verdict
The viral drugstore volumizer that builds bold lashes.
Premium volumizing drama mascara

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