The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess Sculpted Volume Mascara — Black Essence Lash Princess Sculpted Volume Mascara — Black #3 in Lengthening Mascaras
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ILIA Fullest Volumizing Mascara — Travel Size, Non-Toxic ILIA Fullest Volumizing Mascara — Travel Size, Non-Toxic #256 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#3
#256
Length
Moderate to strong
Moderate length
Volume
Bold, buildable volume
Buildable, dramatic volume
Smudge & Flake Resistance
Strong all-day hold
Smudge-proof all day
Brush Quality
Flexible wand, even application
Flexible bristle, even application
Curl Hold
Good lift and definition
Good hold through day
Value
Excellent drugstore price
$17 travel / prestige price
Verdict
The viral drugstore volumizer that builds bold lashes.
Clean-beauty volumizer for sensitive, smudge-prone lids

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