The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Price
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Check price on Amazon →
Rating
Category rank
#3
#6
Length
Moderate to strong
Strong dramatic length with buildable coats
Volume
Bold, buildable volume
Bold, buildable volume—signature feature
Smudge & Flake Resistance
Strong all-day hold
Waterproof hold; minor late-day smudge on oily lids
Brush Quality
Flexible wand, even application
Conic shape delivers even, clump-free application
Curl Hold
Good lift and definition
Good lift and curl retention through the day
Value
Excellent drugstore price
Exceptional drugstore price ($4.97) for the payoff
Verdict
The viral drugstore volumizer that builds bold lashes.
Best drugstore volumizing mascara at a steal

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