The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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L'Oreal Paris Voluminous Lash Paradise Mascara – Latte Brown Washable L'Oreal Paris Voluminous Lash Paradise Mascara – Latte Brown Washable #28 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#28
Length
Dramatic false-lash extension
Strong visible extension
Volume
Strong buildable volume
Bold, buildable volume
Smudge & Flake Resistance
Holds well through the day
Good, minor late-day transfer possible
Brush Quality
Precise tapered wand, clump-free
Flexible tapered wand, good control
Curl Hold
Good lift with slight fade by evening
Moderate lift, fades by evening
Value
$5 per tube—excellent drugstore payoff
$10.97, excellent drugstore price
Verdict
The viral false-lash budget mascara
Best drugstore volumizer with feathery, buildable payoff

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