The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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IT Cosmetics Superhero Mascara – Volumizing & Lengthening IT Cosmetics Superhero Mascara – Volumizing & Lengthening #57 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#57
Length
Dramatic false-lash extension
Strong lash extension with Power Brush
Volume
Strong buildable volume
Bold buildable volume with peptide blend
Smudge & Flake Resistance
Holds well through the day
Stays put; occasional midday smudging reported
Brush Quality
Precise tapered wand, clump-free
Precision Power Brush, even clump-free application
Curl Hold
Good lift with slight fade by evening
Good lift and curl retention throughout day
Value
$5 per tube—excellent drugstore payoff
Prestige price justified by formula and results
Verdict
The viral false-lash budget mascara
Prestige volumizer with lash-conditioning peptides

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