The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
Buy on Amazon →
Revlon So Fierce Big Bad Lash Mascara - Blackest Black Revlon So Fierce Big Bad Lash Mascara - Blackest Black #99 in Lengthening Mascaras
Buy on Amazon →
Price
Check price on Amazon →
Check price on Amazon →
Rating
★★★★★
★★★★★
Category rank
#1
#99
Length
Dramatic false-lash extension
Moderate length from curvy bristles
Volume
Strong buildable volume
Strong buildable volume with dual-sided brush
Smudge & Flake Resistance
Holds well through the day
Smudge-proof formula but occasional midday wear issues
Brush Quality
Precise tapered wand, clump-free
Innovative dual-side design; requires technique
Curl Hold
Good lift with slight fade by evening
Good hold through 24-hour wear
Value
$5 per tube—excellent drugstore payoff
Excellent drugstore pricing at $8.70
Verdict
The viral false-lash budget mascara
Best drugstore volumizer with innovative dual-brush design

Affiliate link — we may earn a commission