The Trend Verdict
Spec-by-spec

Head to head

Contenders from Lengthening Mascaras, every metric lined up. The winning value in each row is outlined.

Essence Lash Princess False Lash Effect Mascara (3-Pack) Essence Lash Princess False Lash Effect Mascara (3-Pack) #1 in Lengthening Mascaras
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Benefit Roller Lash Curling & Lifting Mascara – Black Benefit Roller Lash Curling & Lifting Mascara – Black #261 in Lengthening Mascaras
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Price
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Rating
★★★★★
★★★★★
Category rank
#1
#261
Length
Dramatic false-lash extension
Moderate lift, not dramatic length
Volume
Strong buildable volume
Light to moderate volume build
Smudge & Flake Resistance
Holds well through the day
Good wear, minor fade by evening
Brush Quality
Precise tapered wand, clump-free
Precise hourglass wand, even application
Curl Hold
Good lift with slight fade by evening
Strong curl retention all day
Value
$5 per tube—excellent drugstore payoff
Prestige price ($29/unit)
Verdict
The viral false-lash budget mascara
Premium curling & lift specialist

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